What type of insurance does Primerica primarily sell?

Primerica primarily specializes in term life insurance, which is designed to provide coverage for a specific period, typically 10, 20, or 30 years. This type of insurance is appealing because it offers high coverage amounts at relatively lower premiums compared to whole or universal life policies. The focus on term life insurance allows Primerica to cater to clients looking for straightforward and affordable protection, without the complexities of cash value accumulation found in other types of life insurance.

Term life insurance is often recommended for individuals who want to ensure that their financial obligations, such as a mortgage or children's education, will be covered in the event of their untimely death. This aligns with Primerica's mission of helping families achieve financial independence and security. By offering term life insurance, Primerica addresses the needs of a wide market segment, particularly young families and individuals who may not have the budget for permanent life insurance products.